Technical SEO Specialist

Our client, a leading company in the online gaming and sports betting industry, is expanding its marketing team in Sofia!
📍 Location: On-site, Sofia, Bulgaria
🕗 Schedule: Full-time, Monday–Friday, 08:00–16:30
🏢 Department: Marketing / Digital Marketing Division
📈 Reports to: Marketing Director

About the Role

Our Client is looking for a Technical SEO Specialist who’s passionate about performance, precision, and search excellence. In this role, you’ll ensure that the digital products — websites and mobile apps — meet the latest SEO standards and deliver top-tier user experiences.
You’ll work hand-in-hand with developers, marketers, and product owners to identify growth opportunities, implement scalable technical solutions, and keep the platforms fully aligned with evolving search algorithms and technologies.

What You’ll Do

  • Perform in-depth technical SEO audits across multiple platforms — including crawlability, indexing, Core Web Vitals, mobile optimization, and site speed.
  • Configure and maintain Google Tag Manager (GTM): implement tags for events, conversions, and campaign tracking.
  • Analyze and report performance via Google Analytics 4 (GA4) and BigQuery, translating user data into actionable insights.
  • Support both web and mobile app SEO, including deep linking, app indexing, and App Store/Google Play optimization.
  • Manage essential technical elements such as txt, XML sitemaps, canonical tags, hreflang, redirects, and crawl directives.
  • Develop and maintain SEO-friendly landing page structures to maximize organic visibility.
  • Conduct log file analysis to improve crawl efficiency and optimize site architecture.
  • Lead and support website and app migrations, ensuring seamless transitions and minimal ranking impact.

Stay current with algorithm updates, AI Search developments, and voice-search optimization, adapting strategies to stay ahead of the curve.

What You Bring

  • 3+ years of experience in technical SEO or related digital optimization roles.
  • Hands-on expertise with Google Tag Manager, including triggers, tags, and advanced event tracking.
  • Proficiency in GA4 setup, custom events, and data analysis.
  • Understanding of mobile and web app SEO, deep linking, and ASO principles.
  • Solid technical background: ability to navigate HTML, CSS, and JavaScript environments, and work with CMS or custom-built systems (e.g., WordPress, Shopify, Magento).
  • Strong command of leading SEO tools: Screaming Frog, Ahrefs, SEMrush, PageSpeed Insights, and app optimization platforms.

Analytical mindset with the ability to turn complex data into clear, actionable recommendations.

Why You’ll Love Working With Us

  • Competitive salary and performance-based rewards.
  • Comprehensive health insurance
  • 25 days paid annual leave for a healthy work–life balance.
  • Transportation or fuel allowance to make commuting easy.
  • Complimentary fresh fruits, beverages, and team breakfasts every Wednesday.
  • Regular sports, social, and team-building events.
  • A modern, collaborative workspace with relaxation and gaming areas.
  • Access to global industry conferences and continuous professional growth opportunities.

📩 Apply now and include the reference number in the subject line: 14535 Technical SEO,  or reach out to us directly for a confidential chat at +359898434743 – Peter.